From Sleep Secrets to Specialist Skills: Why Summer Hartman Separated Her Companies

For many new parents, the early days with a newborn can feel like a whirlwind of emotions and sleepless nights. Enter Summer Hartman, the mastermind behind Summer's Sleep Secrets, a haven for weary parents seeking guidance on getting their little ones to drift off peacefully. But Summer's passion extends far beyond just sleep solutions. Her career has been dedicated to nurturing and empowering infants and those who care for them. This dedication recently led her to make a strategic decision – separating Summer's Sleep Secrets from her Newborn Care Specialist (NCS) training program, now known as NewbornIQ.

Summer's love for newborn care wasn't born overnight. It's been a lifelong passion that blossomed into a fulfilling career. In 2007, an opportunity presented itself as an ad: work as a nanny for three years or more, and the agency would transition you into a coveted NCS role. Seizing this chance, Summer landed a job the next night, beginning a remarkable journey dedicated to infant well-being.

Years of experience equipped Summer with a wealth of knowledge, and in 2021, she embarked on a new mission – creating a comprehensive NCS course. This wasn't a quick endeavor. It took a dedicated 22 months of meticulous writing and development to bring her vision to life. Finally, in August 2022, Summer launched the course with resounding success.

However, as Summer's NCS program gained momentum, she recognized a crucial need for separation. Summer's Sleep Secrets caters to training professional sleep consultants and pediatric sleep-seeking solutions for a specific challenge. At the same time, the NCS course focuses on equipping individuals with the skills to become certified newborn care specialists. These were two distinct audiences with unique requirements.

In 2023, Summer strategically decided to separate the NCS program into its entity, aptly named NewbornIQ. This separation allows for a more focused approach, ensuring that Summer's Sleep Secrets and NewbornIQ can more effectively cater to their respective audiences.

Why is NewbornIQ Different?

NewbornIQ goes beyond the realm of sleep training. It delves deep into the world of newborn care, equipping aspiring NCSs with the knowledge and skills they need to excel in this specialized field. The comprehensive curriculum covers a wide range of topics, including:

• Safe Sleep Practices: Ensuring a safe sleep environment is paramount for newborns. NewbornIQ equips students with the latest evidence-based practices for preventing Sudden Infant Death Syndrome (SIDS) and promoting healthy sleep habits.
• Diapering and Hygiene: NewbornIQ thoroughly understands proper newborn hygiene practices, from umbilical cord care to bathing techniques.
• Feeding and Nutrition: Whether breastfeeding, bottle-feeding, or navigating formula options, NewbornIQ equips students with the knowledge to ensure newborns receive proper nourishment.
• Developmental Milestones: Understanding the typical developmental milestones of newborns is crucial for identifying any potential concerns. NewbornIQ provides a roadmap for recognizing these milestones and supporting healthy development.
• Soothing Techniques: Newborns cry; it's inevitable. NewbornIQ equips students with various soothing techniques to help calm fussy infants.
• Professionalism and Communication: Effective communication with parents and other caregivers is essential for NCSs. NewbornIQ emphasizes the importance of professionalism and clear communication to ensure a positive working environment.

What Does This Mean for Parents?

The separation of Summer's Sleep Secrets and NewbornIQ is ultimately a win for students seeking one particular training. Summer's Sleep Secrets is dedicated to providing students with the tools and strategies to help their client's little ones achieve restful sleep. Meanwhile, NewbornIQ empowers a new generation of NCSs with the expertise to provide exceptional newborn care. This translates to a broader pool of qualified professionals who can support parents during this critical time.

A Look Ahead

Summer's dedication to both sleep solutions and newborn care is unwavering. By separating these entities, she can focus on further refining each program. Summer's Sleep Secrets will continue to be a trusted resource for sleep-deprived parents, while NewbornIQ will equip aspiring NCSs with the skills and knowledge they need to thrive in this rewarding field.

This strategic move positions Summer Hartman as a leader in infant well-being. Under the umbrellas of Summer's Sleep Secrets and NewbornIQ, parents seeking sleep solutions and individuals seeking a fulfilling career in newborn care can find the resources and support they need. As Summer continues to innovate and refine these programs, we can expect even more exceptional support for newborns and those caring for them.